30 YEAR HISTORY
ENABLING THE GLOBAL
LEADERS IN AGRICULTURE

We are proud to support the companies that produce, distribute and ultimately grow the food that feeds the world.

Since 1985, AGDATA has helped the leaders in agriculture to be more productive, efficient and environmentally responsible. Our clients produce, distribute, and advise farmers on their use of the products that they use to feed the world.  We are proud to play a part in an industry that the whole world relies upon.

PARTNERSHIP WITH CLIENTS

We pride ourselves on being a long-term partner. Throughout our history we have evolved with our clients, to serve their ever changing needs. This partnership is reflected in the quality of the tools we have made and in our willingness to be flexible to meet new challenges as they arise. 

Partnership With Employees

The most talented and driven individuals always want to make a difference. Our success is driven by a customer-centric environment that encourages entrepreneurial thinking, creativity and continuous professional growth. Because we never run out of new and interesting challenges, we are focused on attracting and retaining the best and the brightest. 

A Lasting Impact On The Industry

It is one thing to say that you are a data-driven company that can make a difference. It's another to do it at scale. We gather and process tens of millions of sales transactions and manage over $3 billion dollars in marketing program payouts annually. In big ways and small, we are proud to help make agriculture more profitable, productive and efficient. 

AN EXCITING FUTURE

We have just scratched the surface of what is possible. Every day brings us exciting new opportunities to expand our software offerings in partnership with the leading companies in agriculture and to expand our coverage across a broader international base. We are backed by Vista Equity partners and are constantly exploring new ways to execute on our vision of more actionable information for agriculture around the world.

OUR
MANAGEMENT

Our management team is leading the company to new heights. Focused and dedicated, these industry veterans are passionate about delivering on our promise to provide intelligent data solutions and unparalleled service.

HEFFY PROVOST

CHIEF EXECUTIVE OFFICER

Heffy Provost serves as Chief Executive Officer of AGDATA, leading the company’s overall strategic direction as an industry-leader in software and data aggregation solutions provider in the Agriculture and Animal Health Industries. Heffy joined AGDATA in June 2017 and brings more than 25 years of experience in developing and leading software and data solutions teams.

Over the course of his career in industries including beverage distribution, petroleum services, human capital management, and tax and accounting, Heffy developed a strong background in supply chain solutions, mergers and acquisitions, business process outsourcing, and software as a service.

Prior to joining AGDATA, Heffy served as the EVP/GM for Wolters Kluwer Tax and Accounting Division, a leading provider of cloud computing solutions for some of the largest Accounting Firms in the world. Heffy also held several executive positions with ADP.

Heffy holds a BS in Business Administration from Saint Michaels College.

Helgi Bloom

President and CFO

Helgi Bloom serves as President and Chief Financial officer of AGDATA, guiding the company’s strategy, market leading presence and commitment to providing solutions to the challenges and opportunities within the agriculture and animal health industry.  Helgi joined AGDATA in 2015 as the company’s Chief Financial Officer and leads AGDATA’s G&A functions, including Accounting, Financial Planning, IT, HR and Corporate Development. Helgi brings a wealth of experience in software, strategy, finance, mergers and acquisitions, international operations and debt financing in both private and public company settings.

Prior to joining AGDATA, Helgi served as the CFO for Other World Computing, a leading provider of storage, memory and performance improvement products for Mac, PC and mobile devices. Before OWC, Helgi spent more than a decade at Nuance Communications, Inc. in a variety of leadership roles.

Helgi holds a BA in Mathematics from Pomona College.

Rishi Rana

Chief Technology and Operations Officer

Rishi Rana serves as AGDATA’s Chief Technology and Chief Operations Officer. He brings deep technology, product and operations expertise to this role from his 20+ years of strategic leadership. Rishi has experience in every stage of the product lifecycle - from strategy and development to global implementations and service delivery.

Prior to joining AGDATA, Rishi was SVP for Global Service Delivery and GM APAC for Skillsoft. In this critical role, he was a part of the global executive team and responsible for customer success of the Skillsoft and SumTotal platforms.

Rishi worked at Microsoft for more than 10 years, and most recently co-founded Microsoft’s Global Services arm. Rishi holds a BS in Computer Science & Math and an MBA, both from Texas A&M University.

Dan Heckman

Chief Revenue Officer

Dan Heckman serves as AGDATA’s Chief Revenue Officer and is responsible for global sales, marketing and sales operations. Dan joined the company in December 2016 with over 33 years of leading teams in the software, solutions and services industries.

Prior to joining AGDATA, Dan served as the Senior Vice President of Solutions for SiteREADY establishing the sales, marketing and operations culture. His primary function was to build long-term relationships while developing key partnerships to establish them as the leader in technology integration services during commercial construction.

Dan’s career started with Tandy Business products where he ran a retail computer operation as well as an outside sales team that eventually led him to companies like Microsoft, Juniper Networks and Progress Software where he led domestic and international sales and operations teams through transformational projects.

Chris Self

Vice President, Animal Health

Chris Self serves as AGDATA’s Vice President of our Animal Health business unit, bringing over 20 years of experience delivering value-added solutions across the banking, federal, agriculture and animal health industries. Chris joined AGDATA in 2014, and initially led the AgCelerate suite of SAAS platforms, driving significant growth to those valuable industry tools.

Prior to joining AGDATA, Chris worked in leadership roles for Delta Solutions and CACI in the federal financial management industry developing and implementing ERP solutions, and providing technical solutions in the consumer banking industry for American Management Systems (now CGI).

Chris holds a BBA in Computer Information Systems from James Madison University.

Garrison Smith

Vice President, Corporate Development and General Counsel

Garrison Smith joined AGDATA in 2015 as the company’s General Counsel and Vice President of Corporate Development. Garrison is responsible for AGDATA’s worldwide legal operations, and plays a key role in the company’s strategic planning and acquisitions. He brings to AGDATA more than 15 years of experience in mergers and acquisitions, financing transactions, intellectual property, licensing, and the other legal matters.

Prior to joining AGDATA, Garrison served as General Counsel of Mozido, a provider of mobile payment solutions. Before Mozido, Garrison was Associate General Counsel for Nuance Communications, Inc., where he managed all legal functions related to corporate governance, acquisitions, financing transactions and corporation development. Garrison began his career at McDermott, Will & Emery, an international law firm, where he was a partner in the corporate group.

Garrison holds a BS in Biology from Boston University and a JD from Boston University School of Law.

Tracey Rader

Vice President, Human Resources

Tracey Rader serves as AGDATA’s VP, Human Resources and is responsible for leading all Talent Initiatives.  Tracey will be accountable for recruiting, onboarding, performance management, employee development and other keys areas that attract top talent to AGDATA and make AGDATA a great place to work.

Prior to joining AGDATA, Tracey spent time as a Business Partner in Human Resources at large organizations such as The Capital Group and Pearson Education.  Most recently, Tracey spent the last 6 years at Virtual Hold Technology leading the HR efforts to bring VHT from outdated to cutting edge by implementing technologies, culture initiatives, policies and programs that top talent expects in today's market place.

Tracey earned her Bachelor of Science in Business Administration degree from Rider University.

HEFFY PROVOST

HEFFY PROVOST

CHIEF EXECUTIVE OFFICER

Heffy Provost serves as Chief Executive Officer of AGDATA, leading the company’s overall strategic direction as an industry-leader in software and data aggregation solutions provider in the Agriculture and Animal Health Industries. Heffy joined AGDATA in June 2017 and brings more than 25 years of experience in developing and leading software and data solutions teams.

Over the course of his career in industries including beverage distribution, petroleum services, human capital management, and tax and accounting, Heffy developed a strong background in supply chain solutions, mergers and acquisitions, business process outsourcing, and software as a service.

Prior to joining AGDATA, Heffy served as the EVP/GM for Wolters Kluwer Tax and Accounting Division, a leading provider of cloud computing solutions for some of the largest Accounting Firms in the world. Heffy also held several executive positions with ADP.

Heffy holds a BS in Business Administration from Saint Michaels College.

Helgi Bloom

Helgi Bloom

President and CFO

Helgi Bloom serves as President and Chief Financial officer of AGDATA, guiding the company’s strategy, market leading presence and commitment to providing solutions to the challenges and opportunities within the agriculture and animal health industry.  Helgi joined AGDATA in 2015 as the company’s Chief Financial Officer and leads AGDATA’s G&A functions, including Accounting, Financial Planning, IT, HR and Corporate Development. Helgi brings a wealth of experience in software, strategy, finance, mergers and acquisitions, international operations and debt financing in both private and public company settings.

Prior to joining AGDATA, Helgi served as the CFO for Other World Computing, a leading provider of storage, memory and performance improvement products for Mac, PC and mobile devices. Before OWC, Helgi spent more than a decade at Nuance Communications, Inc. in a variety of leadership roles.

Helgi holds a BA in Mathematics from Pomona College.

Rishi Rana

Rishi Rana

Chief Technology and Operations Officer

Rishi Rana serves as AGDATA’s Chief Technology and Chief Operations Officer. He brings deep technology, product and operations expertise to this role from his 20+ years of strategic leadership. Rishi has experience in every stage of the product lifecycle - from strategy and development to global implementations and service delivery.

Prior to joining AGDATA, Rishi was SVP for Global Service Delivery and GM APAC for Skillsoft. In this critical role, he was a part of the global executive team and responsible for customer success of the Skillsoft and SumTotal platforms.

Rishi worked at Microsoft for more than 10 years, and most recently co-founded Microsoft’s Global Services arm. Rishi holds a BS in Computer Science & Math and an MBA, both from Texas A&M University.

Dan Heckman

Dan Heckman

Chief Revenue Officer

Dan Heckman serves as AGDATA’s Chief Revenue Officer and is responsible for global sales, marketing and sales operations. Dan joined the company in December 2016 with over 33 years of leading teams in the software, solutions and services industries.

Prior to joining AGDATA, Dan served as the Senior Vice President of Solutions for SiteREADY establishing the sales, marketing and operations culture. His primary function was to build long-term relationships while developing key partnerships to establish them as the leader in technology integration services during commercial construction.

Dan’s career started with Tandy Business products where he ran a retail computer operation as well as an outside sales team that eventually led him to companies like Microsoft, Juniper Networks and Progress Software where he led domestic and international sales and operations teams through transformational projects.

Chris Self

Chris Self

Vice President, Animal Health

Chris Self serves as AGDATA’s Vice President of our Animal Health business unit, bringing over 20 years of experience delivering value-added solutions across the banking, federal, agriculture and animal health industries. Chris joined AGDATA in 2014, and initially led the AgCelerate suite of SAAS platforms, driving significant growth to those valuable industry tools.

Prior to joining AGDATA, Chris worked in leadership roles for Delta Solutions and CACI in the federal financial management industry developing and implementing ERP solutions, and providing technical solutions in the consumer banking industry for American Management Systems (now CGI).

Chris holds a BBA in Computer Information Systems from James Madison University.

Garrison Smith

Garrison Smith

Vice President, Corporate Development and General Counsel

Garrison Smith joined AGDATA in 2015 as the company’s General Counsel and Vice President of Corporate Development. Garrison is responsible for AGDATA’s worldwide legal operations, and plays a key role in the company’s strategic planning and acquisitions. He brings to AGDATA more than 15 years of experience in mergers and acquisitions, financing transactions, intellectual property, licensing, and the other legal matters.

Prior to joining AGDATA, Garrison served as General Counsel of Mozido, a provider of mobile payment solutions. Before Mozido, Garrison was Associate General Counsel for Nuance Communications, Inc., where he managed all legal functions related to corporate governance, acquisitions, financing transactions and corporation development. Garrison began his career at McDermott, Will & Emery, an international law firm, where he was a partner in the corporate group.

Garrison holds a BS in Biology from Boston University and a JD from Boston University School of Law.

Tracey Rader

Tracey Rader

Vice President, Human Resources

Tracey Rader serves as AGDATA’s VP, Human Resources and is responsible for leading all Talent Initiatives.  Tracey will be accountable for recruiting, onboarding, performance management, employee development and other keys areas that attract top talent to AGDATA and make AGDATA a great place to work.

Prior to joining AGDATA, Tracey spent time as a Business Partner in Human Resources at large organizations such as The Capital Group and Pearson Education.  Most recently, Tracey spent the last 6 years at Virtual Hold Technology leading the HR efforts to bring VHT from outdated to cutting edge by implementing technologies, culture initiatives, policies and programs that top talent expects in today's market place.

Tracey earned her Bachelor of Science in Business Administration degree from Rider University.