Empowerment through Channel Data

Pet Speciality

With over 10 years of experience in collecting and managing sales data for the pet speciality market, AGDATA empowers both large and small Manufacturers with the data and solutions that they need to drive their business

We Can Harvest That Data And Put It To Work

  • Pet Specialty

    Compensate Reps Based on Retailer Purchases

  • Pet Specialty

    Know Your Customers

  • Pet Specialty

    Empower Marketing with Visibility and Access to Data

Pet Speciality Manufacturers Struggle to Understand the Actual Product Movement

We often see Manufacturers who struggle to know how to incentivize sales reps or evaluate marketing campaigns because they don't have retailer sales data. By delivering visibility to purchases by retail locations, Manufacturers can be more effective and equitable in sales and marketing. 

Why AGDATA?

The foundation for sales visibility is AGDATA's industry leading database of over 320,000 unique points of distribution, vets, dealers, and producers. As well as the only unique identification numbers for more than 15,000 independent pet speciality dealers.

With over 10 years of experience and a dedicated team of experts maintaining the channel sales data, AGDATA delivers an accurate and actionable view of your downstream demand. 

KEY FEATURES INCLUDE:

Training & Collateral Management

Training & Collateral Management

Training & Collateral Management

  • Deliver online product training to Distributors, Retailers and sales reps
  • Online platform to manage and share product collateral and marketing materials

Marketing & Loyalty Programs

Marketing & Loyalty Programs

  • Retailer Loyalty Program should be a key example
  • Growth rebates, Distributor SPIF programs and more
  • Self-serve portals to access and manage programs information 
Marketing & Loyalty Programs
CRM

CRM

CRM

  • Hosted, maintained and synchronized with Distributor and Retailer sales data to ensure accuracy and consistency, and deliver low total cost of ownership.
  • Road functionality to deliver sales effectiveness: call planning, purchase history, route planning, competitive data capture, optimized route planning and more. 

Analytics

Analytics

  • Guided analysis to identify performance at multiple levels across products, Distributors, Retailers and sales reps
  • Compare channel investments against sell through performance
  • Customized dashboards and reports for each person in your organization
Analytics
Channel Sales Visibility

Channel Sales Visibility

Channel Sales Visibility

  • Identify sales from Distributors down through Retailers, Dealers and Vets
  • Inventory position information
  • Unprecedented coverage provides through all 115 distributors
Training & Collateral Management
Training & Collateral Management

Training & Collateral Management

  • Deliver online product training to Distributors, Retailers and sales reps
  • Online platform to manage and share product collateral and marketing materials
Marketing & Loyalty Programs
Marketing & Loyalty Programs

Marketing & Loyalty Programs

  • Retailer Loyalty Program should be a key example
  • Growth rebates, Distributor SPIF programs and more
  • Self-serve portals to access and manage programs information 
CRM
CRM

CRM

  • Hosted, maintained and synchronized with Distributor and Retailer sales data to ensure accuracy and consistency, and deliver low total cost of ownership.
  • Road functionality to deliver sales effectiveness: call planning, purchase history, route planning, competitive data capture, optimized route planning and more. 
Analytics
Analytics

Analytics

  • Guided analysis to identify performance at multiple levels across products, Distributors, Retailers and sales reps
  • Compare channel investments against sell through performance
  • Customized dashboards and reports for each person in your organization
Channel Sales Visibility
Channel Sales Visibility

Channel Sales Visibility

  • Identify sales from Distributors down through Retailers, Dealers and Vets
  • Inventory position information
  • Unprecedented coverage provides through all 115 distributors

GET IN TOUCH
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