In today’s agricultural animal health industry, data is no longer a luxury, it’s the foundation of intelligent ag businesses. Recently, AGDATA hosted a dynamic webinar featuring leaders from WF Young and Durvet to explore how data is transforming sales, marketing, and strategic decision-making across the animal health value chain.
Why Data Matters More Than Ever
According to Bain & Company, 95% of animal health executives believe data and digital transformation are critical to future growth. Yet only 28% feel their organizations are truly ready. This gap presents a major opportunity for manufacturers and distributors alike.
AGDATA’s 40+ years of experience in data management and analytics is helping bridge that gap, providing actionable insights that drive performance, improve forecasting, and optimize marketing strategies.
Key Takeaways from the Webinar
1. Data Drives Smarter Decisions Brian Click (WF Young) and Chad Anglin (Durvet) shared how their teams use AGDATA to:
- Track product movement across regions
- Align sales and marketing efforts
- Forecast demand based on seasonal trends
- Identify gaps and opportunities in the market
2. Clean Data is Critical Both speakers emphasized the importance of clean, accurate data. Whether it’s auditing customer records or tracking distributor inventory, the value of data depends on its integrity.
3. Data Enables Strategic Sales Planning From identifying high-performing regions to optimizing rep territories, data helps sales leaders allocate resources effectively and respond to market shifts with agility.
4. Regulatory and Channel Visibility AGDATA’s platform also supports regulatory compliance and monitors channel shifts—such as e-commerce growth or distributor transitions, ensuring manufacturers stay ahead of the curve.
Watch the Full Webinar
Want to hear directly from the experts? Watch the full recording to learn how WF Young and Durvet are winning with data, and how you can too.
Let’s Talk About Your Data Strategy
Are you an animal health manufacturer looking to improve visibility, forecasting, or ROI from your marketing programs? AGDATA can help.
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