Leadership

Heffy Provost, Chief Executive Officer

Heffy Provost serves as Chief Executive Officer of AGDATA, leading the company’s overall strategic direction as an industry leader in software and data aggregation solutions in agriculture and animal health. Heffy joined AGDATA in June 2017 and brings more than 25 years of experience in developing and leading software and data solutions teams.

Over the course of his career in industries including beverage distribution, petroleum services, human capital management, and tax and accounting, Heffy has developed a strong background in supply chain solutions, mergers and acquisitions, business process outsourcing, and software as a service.

Prior to joining AGDATA, Heffy served as the EVP/GM for Wolters Kluwer Tax and Accounting Division, a leading provider of cloud computing solutions for some of the largest accounting firms in the world. He has also held several executive positions with ADP, and has a BS in Business Administration from Saint Michaels College.

TRACEY RADER, VICE PRESIDENT HUMAN RESOURCES

Tracey Rader serves as Vice President of Human Resources for AGDATA, leading all talent initiatives. She is accountable for recruiting, onboarding, performance management, employee development and other key areas that attract top talent to AGDATA and make our company a great place to work. Tracey joined AGDATA in January 2017 after spending more than 15 years leading employee engagement programs and recruiting and retaining top talent.

Prior to joining AGDATA, Tracey spent time as a Business Partner in Human Resources at large organizations such as The Capital Group and Pearson Education. Most recently, she spent the last six years at Virtual Hold Technology leading the HR efforts to bring VHT from outdated to cutting edge by implementing technologies, culture initiatives, policies and programs that top talent expects in today’s market place. She earned her BS in Business Administration from Rider University.

MICHAEL UMBACH, SENIOR VICE PRESIDENT OF PRODUCT MANAGEMENT

Michael serves as Senior Vice President of Product Management for AGDATA. He and his team are responsible for the strategy, design and go-to-market for AGDATA’s products and solutions. Michael joined AGDATA in 2018 and has 20 years of experience in leading teams that create and deliver innovative technology solutions. Over the course of his career, Michael has led the design, development and commercialization of 14 successful new data management, analytics and workflow SaaS solutions.

Prior to joining AGDATA, Michael held senior product management, strategic planning, and marketing positions at Wolters Kluwer, Dun & Bradstreet, Inmar Corporation and Cap Gemini Ernst & Young. Michael holds a BBA from James Madison University and an MBA from the Kellogg School of Management at Northwestern University.

LARRY HILL, VICE PRESIDENT OF SALES

Larry Hill serves as Vice President of Sales for AGDATA, leading strategic planning, execution and customer engagement through our revenue generation team, including sales, sales operations and enterprise solutions. Larry joined AGDATA in March 2020 and has more than 20 years’ experience in human pharmaceuticals, biotech and animal health.

Larry brings a diverse background to our sales leadership role, having served most recently as the Global Head of Market Intelligence at Boehringer-Ingelheim Animal Health. In that position, he led international teams responsible for market data analytics and forecasting, market research, and competitive intelligence in support of the full animal health portfolio. As an executive, Larry has guided and led teams in sales, business operations and commercial effectiveness with companies such as Aventis, Sanofi, Genzyme and Merial. He has a passion for engaging customers and helping them solve their complex business problems with strategic solutions.

Larry holds a B.S. in Fisheries Biology from Utah State University and an MBA from Emory University, Goizueta Business School.

MAHESH BHIRANGI, SENIOR VICE PRESIDENT/HEAD OF ENGINEERING

Mahesh Bhirangi serves as Senior Vice President/Head of Engineering, leading AGDATA’s Engineering and Cloud transformation. Mahesh joined AGDATA in 2021 and brings more than 20 years of experience in building large data driven enterprise-class software and cloud solutions for managing mission-critical business processes at Fortune 1,000 companies.

Prior to joining AGDATA, Mahesh held senior positions in Product Development and Product Management at SumTotal Systems and participated in major business transformation initiatives. Most recently, Mahesh was in a senior leadership role at ADP in which he led global development teams to build best-in class wage payment distribution and tax credit/rebate products.

Mahesh holds a B.S. in Textile Technology and Computer Science from Shivaji University.

KELLE BARFIELD, SENIOR VICE PRESIDENT OF OPERATIONS

Kelle Barfield serves as Senior Vice President of Operations for AGDATA. She is focused on strengthening AGDATA’s culture of accountability to customer success and delivery of innovative solutions. Kelle leads our Customer Support, Engagement Management, Project Management, Marketing Programs and Data Operations teams. Kelle joined AGDATA in 2021 and brings more than 20 years’ experience leading in technology-enabled BPO organizations focused on all stages of the customer experience.

She has led implementation, client service, relationship management, operations, product management, strategic projects/programs, systems development and HR for both start-ups and large multi-nationals – translating customer strategy into operational reality and, ultimately, into an outstanding customer experience.

Steve Martin, Chief Financial Officer

Steve Martin serves as Chief Financial Officer, leading the company’s financial strategy in support of AGDATA’s consistent and ongoing growth. Joining in 2023, Steve brings more than 25 years of experience in business-focused finance and accounting management, contributing to significant long-term organic and acquisition-based growth.

Prior to joining AGDATA, Steve served as CFO at EPIC iO Technologies for three years, and at Iverify, which he led through the acquisition process to Securitas. Previously, Steve held Vice President, Controller and Director roles with rapid-growth companies including 16 years at Allied Universal as Vice President of Finance and Corporate Controller, responsible for acquisition integration, shared services and financial accounting and reporting. Steve also spent 3 years with KPMG, is a Certified Public Accountant (CA-Inactive) and earned a BA in Business Economics from the University of California at Santa Barbara.