Company

Leadership

MEET THE TEAM

AGDATA has built a reputation for smart data solutions and responsive client service since 1985. Today, under the guidance and leadership of some of the brightest minds and most experienced executives in the industry, our company continues to thrive.

Heffy Provost, Chief Executive Officer

Heffy Provost serves as Chief Executive Officer of AGDATA, leading the company’s overall strategic direction as an industry leader in software and data aggregation solutions in agriculture and animal health. Heffy joined AGDATA in June 2017 and brings more than 25 years of experience in developing and leading software and data solutions teams.

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Heffy Provost, Chief Executive Officer

Heffy Provost serves as Chief Executive Officer of AGDATA, leading the company’s overall strategic direction as an industry leader in software and data aggregation solutions in agriculture and animal health. Heffy joined AGDATA in June 2017 and brings more than 25 years of experience in developing and leading software and data solutions teams.

Over the course of his career in industries including beverage distribution, petroleum services, human capital management, and tax and accounting, Heffy has developed a strong background in supply chain solutions, mergers and acquisitions, business process outsourcing, and software as a service.

Prior to joining AGDATA, Heffy served as the EVP/GM for Wolters Kluwer Tax and Accounting Division, a leading provider of cloud computing solutions for some of the largest accounting firms in the world. He has also held several executive positions with ADP, and has a BS in Business Administration from Saint Michaels College.

Helgi Bloom, President and Chief Financial Officer

Helgi Bloom serves as President and Chief Financial Officer of AGDATA, guiding the company’s strategy, market leading presence, and commitment to meeting the challenges and opportunities within the agriculture and animal health industry. Helgi joined AGDATA in July 2015 as the company’s Chief Financial Officer leading AGDATA’s Strategy, Product Management, and G&A functions, including accounting, financial planning, IT, HR and corporate development.

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Helgi Bloom, President and Chief Financial Officer

Helgi Bloom serves as President and Chief Financial Officer of AGDATA, guiding the company’s strategy, market leading presence, and commitment to meeting the challenges and opportunities within the agriculture and animal health industry. Helgi joined AGDATA in July 2015 as the company’s Chief Financial Officer leading all our G&A functions, including accounting, financial planning, IT, HR and corporate development. 

Helgi brings a wealth of experience in software, strategy, finance, mergers and acquisitions, international operations and debt financing in both private and public company settings.

Prior to joining AGDATA, he served as the CFO for Other World Computing, a leading provider of storage, memory and performance improvement products for Mac, PC, and mobile devices. Before OWC, Helgi spent more than a decade at Nuance Communications, Inc., in a variety of leadership roles, and holds a BA in Mathematics from Pomona College.

Keith Davies, Chief Technology Officer

Keith Davies serves as Chief Technology Officer for AGDATA and is responsible for leading the engineering organization and determining the technology direction for our products. Keith joined AGDATA in 2018 and has over 20 years of experience leading multi-geographically distributed teams in the production of high-quality, mission-critical software for customers in a variety of industries.

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Keith Davies, Chief Technology Officer

Keith Davies serves as Chief Technology Officer for AGDATA and is responsible for leading the engineering organization and determining the technology direction for our products. Keith joined AGDATA in 2018 and has over 20 years’ experience leading multi-geographically distributed teams in the production of high-quality, mission-critical software for customers in a variety of industries.

Prior to joining AGDATA, Keith was an executive at General Electric where he held several positions including Chief Technology Officer of GE’s Intelligent Platform group.  At GE, Keith played a critical role in the establishment of a data platform as well as GE’s transition to SaaS-based solutions.

Keith started his career as a software engineer at Digital System Resources building software products for tier-1 telecommunication carriers.  After spending multiple years in the design and development of commercial software products, Keith has most recently served on the executive leadership team for multiple companies including GE, ABB and Ventyx.

GARRISON SMITH, VICE PRESIDENT CORPORATE DEVELOPMENT + GENERAL COUNSEL

Garrison Smith serves as General Counsel and Vice President of Corporate Development for AGDATA. Garrison is responsible for AGDATA’s worldwide legal operations, and plays a key role in the company’s strategic planning and acquisitions. He joined our team in 2015 and brings more than 15 years of experience in mergers and acquisitions, financing transactions, intellectual property, licensing and the other legal matters.

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GARRISON SMITH, VICE PRESIDENT CORPORATE DEVELOPMENT + GENERAL COUNSEL

Garrison Smith serves as General Counsel and Vice President of Corporate Development for AGDATA. Garrison is responsible for AGDATA’s worldwide legal operations, and plays a key role in the company’s strategic planning and acquisitions. He joined our team in 2015 and brings more than 15 years of experience in mergers and acquisitions, financing transactions, intellectual property, licensing and the other legal matters.

Prior to joining AGDATA, Garrison served as General Counsel of Mozido, a provider of mobile payment solutions. Before Mozido, he was Associate General Counsel for Nuance Communications, Inc., where he managed all legal functions related to corporate governance, acquisitions, financing transactions and corporation development.

Garrison began his career at McDermott, Will & Emery, an international law firm, where he was a partner in the corporate group. He holds a BS in Biology from Boston University and a JD from Boston University School of Law.

TRACEY RADER, VICE PRESIDENT HUMAN RESOURCES

Tracey Rader serves as Vice President of Human Resources for AGDATA, leading all talent initiatives. She is accountable for recruiting, onboarding, performance management, employee development and other key areas that attract top candidates to AGDATA and make our company a great place to work. Tracey joined AGDATA in January 2017 after spending more than 15 years leading employee engagement programs and recruiting and retaining world-class talent.

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TRACEY RADER, VICE PRESIDENT HUMAN RESOURCES

Tracey Rader serves as Vice President of Human Resources for AGDATA, leading all talent initiatives. She is accountable for recruiting, onboarding, performance management, employee development and other key areas that attract top talent to AGDATA and make our company a great place to work. Tracey joined AGDATA in January 2017 after spending more than 15 years leading employee engagement programs and recruiting and retaining top talent.

Prior to joining AGDATA, Tracey spent time as a Business Partner in Human Resources at large organizations such as The Capital Group and Pearson Education. Most recently, she spent the last six years at Virtual Hold Technology leading the HR efforts to bring VHT from outdated to cutting edge by implementing technologies, culture initiatives, policies and programs that top talent expects in today’s market place. She earned her BS in Business Administration from Rider University.

SANDRINE MOREAU, SENIOR VICE PRESIDENT, SERVICES & OPERATIONS

Sandrine Moreau serves as AGDATA’s Senior Vice President,  Services & Operations. She leads the Operations and Services function of our organization including custom-development, program management and fulfillment, data operations, and customer success. Under Sandrine’s leadership, we continue to achieve greater focus and success in transforming how we do business for our customers.

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SANDRINE MOREAU, SENIOR VICE PRESIDENT, SERVICES & OPERATIONS

Sandrine Moreau serves as AGDATA’s Vice President, Services & Operations. She leads the Operations and Services function of our organization including custom-development, program management and fulfillment, data operations, and customer success. Under Sandrine’s leadership, we continue to achieve greater focus and success in transforming how we do business for our customers.

Prior to joining AGDATA in 2017, Sandrine spent more than two decades in domestic and international operations, client services, success and support centers with startup and growth organizations. She is an accomplished leader in designing and helping organizations transform while achieving greater levels of customer satisfaction and inspiring confidence in stakeholders.

Sandrine earned her B.T.S. (French Degree) in Industrial Computer Science from EPITA (Ingénierie Informatique) and Masters in Software Engineering/PM/Finance from EPSI in Paris.

MICHAEL UMBACH, VICE PRESIDENT OF PRODUCT MANAGEMENT

Michael serves as Vice President of Product Management for AGDATA. He and his team are responsible for the strategy, design and go-to-market for AGDATA’s products and solutions. Michael joined AGDATA in 2018 and has 20 years of experience in leading teams that create and deliver innovative technology solutions. Over the course of his career, Michael has led the design, development and commercialization of 14 successful new data management, analytics and workflow SaaS solutions.

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MICHAEL UMBACH, VICE PRESIDENT OF PRODUCT MANAGEMENT

Michael serves as Vice President of Product Management for AGDATA. He and his team are responsible for the strategy, design and go-to-market for AGDATA’s products and solutions. Michael joined AGDATA in 2018 and has 20 years of experience in leading teams that create and deliver innovative technology solutions. Over the course of his career, Michael has led the design, development and commercialization of 14 successful new data management, analytics and workflow SaaS solutions.

Prior to joining AGDATA, Michael held senior product management, strategic planning, and marketing positions at Wolters Kluwer, Dun & Bradstreet, Inmar Corporation and Cap Gemini Ernst & Young. Michael holds a BBA from James Madison University and an MBA from the Kellogg School of Management at Northwestern University.