At this year’s Tech Hub Live 2025, Barrow Hamilton, VP of Product for AGDATA, delivered a compelling Tech Talk on how AGDATA is transforming raw agricultural data into actionable intelligence. His presentation, titled “Turning Ag Data into Agricultural Intelligence,” highlighted the urgent need for smarter, data-driven decision-making in agriculture.
Built for Ag. Powered by Data.
Barrow opened with a powerful message: economic success for North American farmers is more challenging than ever in 2025. With profit margins under pressure, the key to survival lies in maximizing market opportunities and optimizing both revenues and costs.
The Power of Usable Data
Identifying the right market opportunities requires more than just data, it demands usable, actionable intelligence. As Barrow quoted from Mark Brooks (AFN, June 2025):
“The opportunity now lies in digitizing and integrating supply chain systems to enable real-time forecasting, inventory management, and risk mitigation. What used to be ‘nice-to-have’ ESG features like traceability are now tools for financial and operational resilience.”
Driving Alignment, Action, and Growth
The best-run ag companies aren’t just collecting data, they’re using it to drive alignment across teams, enable strategic action, and fuel growth. AGDATA’s comprehensive platform supports:
- Market & Customer Intelligence
- Program Management & Sales Enablement
- GTM Activation & Data Management
- Predictive Analytics & Custom Dashboard Development
This foundation empowers ag businesses to make smarter decisions, faster.
AGDATA by the Numbers
AGDATA’s impact is measurable and growing:
- $7 Billion in marketing program funds managed annually
- Data collected from 8,000+ distributors and retailers
- Over 56 million sales transactions processed each year
- More than 450,000 grower seed trait licenses tracked in the proprietary AGDATA AgCelerate software.
One AGDATA customer summed it up perfectly:
“AGDATA allows us to do a deep dive of our product line. Before AGDATA, we didn’t have the data to drive our decisions. We look at AGDATA as an investment to grow and understand our business.”
See the full Tech Talk below:
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AGDATA is committed to helping ag businesses turn their data into intelligence.