COMPANY

CASE STUDY

KINETIC VET

Founded in 1999 by veterinarian brothers Drs. Scott and Stuart Pierce, Kinetic Vet has been grounded in the science of product development. With over two decades of business and industry evolution, Kinetic Vet has developed a robust portfolio of products for companion animal and equine owners including supplements, medical devices, pharmaceuticals, and disinfectants. Kinetic Vet is a proud member of the National Animal Supplement Council (NASC), and they test all of their products for potency and purity prior to being released for commercial sale. Their goal is always to deliver the highest quality products backed with clinical research and evidence-based medicine.

Challenge

Kinetic Vet was looking for a solution that would allow them to see further into their supply chain, enabling them to identify trends in their product sales. Kinetic Vet wanted to know exactly where their products were being sold and to whom. Specifically, managers at Kinetic Vet wanted to gain deeper insights on their customers so their reps could call on them directly and have more effective conversations.

Solution

Kinetic Vet utilizes a variety of AGDATA services, including data collection,  CRM (customer relationship management) system, and customized reporting. AGDATA’s insight-driven dashboards integrate directly into Kinetic Vet’s CRM, allowing the reps to have knowledge at their fingertips, no matter where they travel in the field. In addition, AGDATA created a customized sample tracking report for Kinetic Vet to effectively track the success of sampling practices by comparing account sales performance.

Outcome

“With COVID-19, distribution cannot visit vet clinics. The distributor is our partner, but ultimately not our customer. AGDATA allows us to develop further information about our customer base so we can target them directly. AGDATA is always available to answer any questions we may have, and always willing to develop a custom platform to fit the needs of our business.” -Stuart L. Pierce, DVM, President, Kinetic Vet