Norbrook Inc, established in 1969 by the late Lord Ballyedmond, is one of the largest privately owned veterinary pharmaceutical companies in the world. With more than 40 years of experience delivering trusted, quality brands for their customers, Norbrook makes sterile and non-sterile products in a variety of dosage forms including parenterals (injectables and intramammeries), tablets, pour-ons, drenches, and spot-ons. Norbrook also manufactures Active Pharmaceutical Ingredients (APIs) for use in some of their own finished goods.


Norbrook had limited visibility into their sales data at the veterinary clinic level. They were looking for a solution to provide better visibility into their distribution channels to help support and inform their sales reps about their specific sales territories and help drive account planning activities.


AGDATA provides distributor data collection services and insight driven dashboards layered into a CRM (Customer Relationship Management) system aligned by sales territory.


The ingestion of data into a single view combined with an integrated CRM system provides an end-to-end solution for Norbrook’s sales data and program management needs. “As with most organizations, we have resource and expertise constraints that don’t allow us to be efficient in attempting these work streams ourselves. AGDATA provides a bundle of services we cannot get anywhere else in the marketplace,” David Jameson, Animal Health Sales Manager, Norbrook.