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Using Data to Optimize Sales

By Garret Giesler

If there’s anything we have learned in the past 30 years, it’s that data has the opportunity to help people and businesses answer questions — and one of the questions we get asked the most is “How can I use data to increase my sales?

We get it – making sense of data can be overwhelming. Integrating sales data analytics into your business decision making process is the first step to supporting a sales organization. Integration can happen in many different ways. Leveraging analytic dashboards or integrating data into a CRM system – we help clients identify what is going to work best for them.

So why go through that effort? Let’s look what data analytics can help you do:


Gain greater customer insights

Imagine if you could profile, segment, and target customers and prospects. Data allows you to delve into who your customers are and learn how you can make customer relationships more prosperous. You will be able to better understand their needs and adjust your messaging.

Evaluate year-by-year performance

Historical data holds incredible value. The ability to track and compare sales year over year will directly allow you to identify the best opportunities for growth and under-performing accounts.

Improve product tracking

Diving deeper into sales and inventory data will give you the opportunity to see how quickly products are moving, where they are going, and what products to spend your time promoting. You can also identify trends in consumer purchases and forecast product demand.

Segment by region

By analyzing data based on geographic region, you will be able to see where sales are up or down. This enables you to align your go-to-market strategy with regions that have the greatest opportunities.


Turning data into insight can have a measurable impact on sales. A holistic view allows organizations to see the broader picture of the market. With proper data integration tools, organizations can zero in on the metrics and KPIs that are going to help business grow.

Want to learn more about how AGDATA can help your business? Contact us below!


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